The Chain Reaction S&OE Community


Chain Reaction is your home for the latest trends in Sales & Operations Execution (S&OE). If you’ve ever had to adjust your plan due to external disruptions, incidents impacting partners, or changes in demand – this is your community. Come here to learn how to respond when reality intrudes your plan.


Steering Committee

Mark Richardson

Director of Supply Chain Management, OSI

Katherine Ross

Former WW VP, Customer and Logistic Services, Johnson & Johnson

Matt Algar

Digital Supply Director, Unilever


What is S&OE and Why Should Supply Chain Professionals Care?


Many organizations have done the hard work of optimizing their sales and operations planning (S&OP) functions, but they haven’t closely examined their sales and operations execution (S&OE) capabilities. Fluctuations in demand, shortages, delays, and disruptions can instantly reveal the weak points of the supply chain. These unexpected and impossible-to- plan-for events often relegate supply chain teams to a life of fighting fires.




"There’s S&OP...and then there’s the real world.”