Cookies are pieces of information that include a unique reference code by which a website recognizes your device when you visit a website and which tracks and sometimes stores information about your visit. When you arrive at a website, a cookie may be sent to your browser by our Site server. The unique code of the cookie means that we can recognize your device as you move around the Site and we know that the cookie relates to the same visitor.
A number of cookies we use will last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the Site and last for longer. Some cookies are set by us and others are set by third parties who deliver services for us.
By continuing to use our site you understand that you agree to our cookies policy and understand how you can manage your cookie preferences and settings.
We may update this policy from time to time and any amended cookies policy will be updated to this Site. Please check this page for changes.
We use the following types of cookies for the following reasons:
Strictly necessary cookies
These are cookies that enable you to navigate round the Site, manage your browsing session so you can move easily from one page to another within the Site, load your page requests in smooth and secure manner. These cookies are also essential for you to log-in to any secure areas of the Site and so that we can provide and manage the terms of any free software trials provided to users.
Site Performance & Audience Analysis cookies
Site Performance and Audience Analysis cookies allow for the collection of information on how visitors to our Site interact with our content and tools. From this we can derive helpful statistics that tell us, for example how many unique visitors there are to our Site, which parts of the Site are most popular, from which countries visitors come to the Site, or if there are certain Site features that need improving so that we can make changes to the Site and enhance the visitor experience.
We currently use Google Analytics to help us analyze how visitors to our Site use the Site. This information is typically held by Google on servers in the USA. Google allow users to opt-out of their use of the data generated by the cookie relating to the use of the website (including the IP address) by downloading their own browser plug-in opt-out tool from http://tools.google.com/dlpage/gaoptout.
We also use third party services to provide us with information about the performance of our Site, including how quickly pages are loaded and to identify any software errors so that we can improve the efficiency of our Site. For more details visit our current providers Amplitude Inc https://amplitude.com/privacy
Advertising & retargeting
We use third party service providers to gather information about the pages commercial users of the Site visit and the level of prospective business interest in our services. This information can be collected by reference to the IP address that is used by a company rather than an individual user, where this helps identify the company name, its country and city. This information may then be used to place advertisements for our services across other websites that you may visit where a pixel tag (also known as web beacon, action tag or cookie) is used to help track conversion rates for our advertising across other websites. Certain third parties assist us in managing these including the following: HubSpot, Google, Youtube, CloudFlare, Amplitude, and Twitter.
For more information about advertising, retargeting and about how to turn this feature off, please visit www.youronlinechoices.com. Our current service providers Netmining, Quantcast, Google, LinkedIn Magnetic and Microsoft have all signed up to this program and you can manage your choices to turn-off tracking from these providers using this website. Please note however that without these cookies, advertisements you encounter will be less relevant to you and to your interests.
In addition to cookies we use the following similar technologies in respect of your use of the Site:
Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. In addition to the options to manage individual cookies mentioned above, you can also learn more about cookies by visiting www.allaboutcookies.org, which includes additional useful information on cookies and how to block cookies using different types of browser. Please note however, that by blocking or deleting cookies used on the Site through your browser, you may not be able to take full advantage of the Site.