Danielle Crop Joins Elementum's Executive Advisory Board

Elementum, the technology upstart behind the first platform for data-driven workflows, is pleased to announce that Danielle Crop, Former Chief Data Officer at Albertsons, has joined its Executive Advisory Board. Crop is a highly respected leader in the data and analytics industry, having previously served as the Chief Data Officer for American Express and having held various leadership or advisory roles at other top-tier organizations such as HSBC and Experian.

Crop brings over 20 years of experience in data and analytics to Elementum’s Executive Advisory Board. In her role as Chief Data Officer at Albertsons, Crop was responsible for driving tens-of-millions of dollars in revenue through consumer personalization and data commercialization, and she was also responsible for digital transformation through  data science, business intelligence, and automation. At American Express, Crop developed and implemented the company’s enterprise-wide data strategy. She also led the development of American Express’s data governance framework and established the company’s data and analytics center of excellence.

“We are thrilled to welcome Danielle Crop to Elementum’s Executive Advisory Board,” said Nader Mikhail, CEO of Elementum. “Danielle’s deep experience in data and analytics within both the retail and financial services industries, coupled with her leadership in building world-class data organizations, will be invaluable to Elementum as we continue to build the first platform for data-driven workflows. Specifically, Danielle has had the unique responsibility of using data to both drive revenue and increase productivity. We look forward to working closely with Danielle and leveraging her expertise to accelerate Elementum’s growth.”

In her new role, Crop will provide strategic guidance to Elementum’s leadership team and advise on the evolving opportunities within the data space. She will also work with Elementum’s product and engineering teams to help develop innovative use-cases for the retail and financial services industries to solve important problems that generate significant ROI for Elementum’s customers.

“I am excited to join Elementum’s Executive Advisory Board and work alongside a talented team that is transforming the way businesses automate their critical processes,” said Crop. “Elementum’s innovative approach to automation by building workflows natively into modern data clouds has the potential to unlock massive value. I look forward to sharing my knowledge and experience with the team and helping Elementum continue its rapid growth.”