Around the world, multinational companies are winning customers by creating products and campaigns that appeal to local populations. From creating an experience that feels more authentic, to...
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Product counterfeiting and piracy are pervasive across almost all countries and industries. In total, this black market is expected to represent $991 billion of the global economy by 2022.
Last year, China boasted the world’s second largest pharmaceutical market. Recently, the country has taken steps to boost investments in its generic pharmaceuticals sector. How could a new flood of cheap, mass-produced generics from China affect...