In a market where consumers are demanding instant gratification from brands, the importance of supply chain to a business’s success has never been greater. However, a shortage of certified supply chain professionals remains a problem for the industry. With the “first generation” of supply chain professionals preparing to retire, businesses will need to invest in new talent to fill roles across logistics, operations, planning, procurement, and more. Today’s supply chain industry is not only relatively young — it’s also changing rapidly, leading to a lack of professionals willing, or even capable enough, to carry the torch. What should the supply chain industry be doing to encourage the best talent?