Concerns about food waste and changing consumer preferences are posing new challenges — and opportunities — to the food supply chain. Increasingly, retailers are making their Thanksgiving supply chains more efficient, prioritizing sustainability, freshness, and satisfied customers without compromising profit.
For most of us, Thanksgiving is a time to reconnect with family and celebrate abundance. For big grocery chains, it means anxiously overseeing a network of suppliers and shippers as they move vital ingredients across the country (and around the world), all while working in tricky weather that demands solid logistical execution to avoid late — or spoiled — deliveries. Grocery retailers always risk losing precious inventory, but never is it more critical to receive the right foods at the right time than during Thanksgiving week. Instead of hoping that their pumped-up stocks of turkey and pumpkin pie arrive intact and on time, grocery chains avoid supply chain disaster by overstocking many of these key items and running tried-and-true marketing tactics to flood their aisles with shoppers.