In the first half of this discussion, The Change Management Conundrum: When To Tell Sales – we talked about structure and timing for change-management communications with that most vocal (and crafty) of all stakeholders. We laid out a simple “3 Touch” structure for building communications progressively: enrolling while delivering, and thereby creating momentum. In Part Two, we’ll complement the what and the when with some hows, as we turn our attention to style and content for these communications.
The more experience you have with change management initiatives, the more familiar you’re likely to be with the difficulty of communicating and staging these initiatives with your sales organization. In this two part article we’ll discuss some proven methods for getting your sales partners on board with you: we’ll talk about timing, content, lines of influence — and we’ll show how these techniques can maximize your upside, and mitigate serious risks. Part One focuses on a simple but effective structure for communications; in Part Two, we’ll dig deeper into communication style and how the right content and tone can help you…close the deal.
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