Beyond Time-to-Insight: The CDO Blueprint to Value

Attention CDOs: It’s time to take a different approach to your data strategy. Your job depends on it. Either drive business value or see the door. 

The average tenure of a CDO is 30 months. Reports say they have nearly half that to produce “transformational change.” The challenge isn’t just time; it’s strategic misalignment with business expectations

So what do you do when you have to do it all? Look to others for inspiration. 

For years, the DevOps community has leveraged automation, advanced technologies, and Agile practices to optimize operations and boost efficiency. Similarly, CDOs are now adopting these methods to rapidly deliver reliable, high-quality data products to meet business needs.

While it’s a move forward, the speed at which Data Teams produce data products is irrelevant if it doesn’t decrease the time for decision-makers to evaluate them and act accordingly. 

Instead of piling on technical resources, CDOs should integrate business users into the data process. Imagine data as a relay race: Data teams handle the initial leg, gathering and refining data in Snowflake. From there, they pass the baton to business teams for the final sprint. 

The game-changer? Business teams can harness the data curated by data teams and craft workflow automations in a user-friendly, no-code interface. All of this happens within Snowflake, ensuring teammates can access and build upon each other’s workflows. Meanwhile, AI/ML works diligently in the background, refining and self-optimizing the applications.

Making Data Accessible and Actionable

CDOs are responsible for more than managing data. However, fostering a data-driven culture remains an uphill battle. 

Instead of spending so much time on data-driven culture initiatives than other activities, CDOs should cultivate an environment where data teams have the autonomy and tools to work with data independently. The goal isn’t just to shorten the time to insight but to accelerate the time to action.

Targeting Tangible Outcomes

Successful CDOs understand that data’s true power extends beyond mere analytics. Indeed, data can be a potent catalyst for action, but only when harnessed correctly. The key lies in leveraging the right tools and aligning data projects with overarching business objectives.

One impactful way to demonstrate this is by addressing areas where the organization has limited visibility. For instance, consider the realm of software licensing. A staggering 95% of companies admit they lack complete visibility into their license utilization, leading to unused licenses or “shelfware” that cost organizations a whopping $65 million annually. By optimizing workflows, especially in such overlooked areas, companies can not only gain better visibility but also realize significant savings.

Enter License Patrol, a Snowflake Native App by Elementum. It uses Data Driven Workflows to automatically identify underutilized software consumption, and immediately take action on software license exceptions, requests, and renewals. See the savings for yourself.

Try License Patrol for free on the Snowflake Marketplace today.

From DevOps to Business-Generated DataOps in the Data Cloud

The traditional view of DataOps, which centered around data engineers, data scientists, and business users collaborating to deliver data insights quickly and reliably, is being redefined. The emergence of cloud-native ecosystems, Snowflake as an enterprise OS, and native no-code business applications is making development more accessible. No-code, particularly, enables business users to quickly design, test, and deploy their own workflows. 

Enter Elementum, the only workflow platform built natively with Snowflake. Elementum’s Data Driven Workflows transform static Snowflake data into dynamic workflow automations. 

Elementum is designed from the ground up to deliver value on day one. Its App Marketplace provides business users with immediate access to over 50+ pre-built workflow templates catering to diverse business processes. However, the true magic lies in its drag-and-drop, no-code workflow builder. Users can effortlessly:

  • Link existing Snowflake data tables.
  • Layer apps for enhanced functionality.
  • Continuously refine and optimize business processes.

This allows non-technical teams to adopt an Agile approach to app creation, rapidly building and deploying apps in mere hours. The beauty of it all? No added strain on technical teams.


In today’s data-driven landscape, forward-thinking CDOs are enabling business teams to harness the power of data to achieve tangible business results. Elementum makes the journey more streamlined, efficient, and impactful by making it easy for business users to develop, deploy, and iterate on their own data products: Data Driven Workflows. 

Dive deeper into what’s possible with Elementum in our guide that explores how business users are creating workflow automations to improve the bottom line across three popular areas: 

  • Software License Management
  • Inventory Management 
  • Vendor Onboarding
Julian Alvarado

Julian Alvarado

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